Despite the arguably lack of tourism-orientated events, Iceland’s MICE event industry may tell a different story. Several factors are assisting Reykjavik in becoming a popular location to hold such type of event;
- Location – situated on flight-path between USA and Europe
- Interesting selection of venues – including the Harpa Conference Centre
- Excellent cuisine
- Accommodation – for large numbers of delegates, and for a range of budgets
- Eco-friendly ethos and practices
- Access to surrounding landscape
Smart Magazine in fact ranked Reykjavik in top 10 best business destinations in 2016.
(Meeting Reykjavik, 2016a)
With this sector occupying 7% of Iceland’s tourism market (Meeting Reykjavik, 2016b), during my trip I will be keen to explore their MICE offerings in more detail. With this in mind, on my allocated day of free-time, I intend to take a trip up to The Harpa Conference Centre, to take a further look at the venue offerings of this country. I aim to ultimately argue a conclusion for or against Reykjavik as a suitable destination for MICE events.
The centre can be accessed easily from our hotel, using number 1, 3, 6, 11 or 12 bus routes and is open daily from 8am-midnight (Harpa, 2017).
Harpa. (2017). ‘Conference and Concert Halls’. Available at: https://en.harpa.is/harpa/conference-and-concert-halls/. Accessed 20th February 2017.
Meeting Reykjavik. (2016a). ‘Host your next conference in Iceland’. Available at: http://www.meetinreykjavik.is/ourservices/conferencesmeetings. Accessed 20th February 2017.
Meeting Reykjavik. (2016b). ‘Iceland enjoys sucessful growth strategy in tourism’. Available at: http://www.meetinreykjavik.is/ourservices/news/readnews/icelandenjoyssuccessfulgrowthstrategyintourism. Accessed 20th February 2017.