Iceland’s Emerging MICE Industry

Despite the arguably lack of tourism-orientated events, Iceland’s MICE event industry may tell a different story. Several factors are assisting Reykjavik in becoming a popular location to hold such type of event;

  • Location – situated on flight-path between USA and Europe
  • Interesting selection of venues – including the Harpa Conference Centre
  • Excellent cuisine
  • Accommodation –  for large numbers of delegates, and for a range of budgets
  • Eco-friendly ethos and practices
  • Access to surrounding landscape

Smart Magazine in fact ranked Reykjavik in top 10 best business destinations in 2016.

(Meeting Reykjavik, 2016a)

With this sector occupying 7% of Iceland’s tourism market (Meeting Reykjavik, 2016b), during my trip I will be keen to explore their MICE offerings in more detail. With this in mind, on my allocated day of free-time, I intend to take a trip up to The Harpa Conference Centre, to take a further look at the venue offerings of this country. I aim to ultimately argue a conclusion for or against Reykjavik as a suitable destination for MICE events.

The centre can be accessed easily from our hotel, using number 1, 3, 6, 11 or 12 bus routes and is open daily from 8am-midnight (Harpa, 2017).

Harpa. (2017). ‘Conference and Concert Halls’. Available at: https://en.harpa.is/harpa/conference-and-concert-halls/. Accessed 20th February 2017.

Meeting Reykjavik. (2016a). ‘Host your next conference in Iceland’. Available at: http://www.meetinreykjavik.is/ourservices/conferencesmeetings. Accessed 20th February 2017.

Meeting Reykjavik. (2016b). ‘Iceland enjoys sucessful growth strategy in tourism’. Available at: http://www.meetinreykjavik.is/ourservices/news/readnews/icelandenjoyssuccessfulgrowthstrategyintourism. Accessed 20th February 2017.

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